The Sense of Smell in the Middle Ages: A Source of Certainty (Studies in Medieval History and Culture) by Katelynn Robinson
2019 | ISBN: 0367000687 | English | 238 pages | EPUB | 0.6 MB
Odors, including those of incense, spices, cooking, and refuse, were both ubiquitous and meaningful in central and late medieval Western Europe. The significance of the sense of smell is evident in scholastic Latin texts, most of which are untranslated and unedited by modern scholars. Between the late eleventh and thirteenth century, medieval scholars developed a logical theory of the workings of the sense of smell based on Greek and Arabic learning. In the thirteenth through fifteenth century, medical authors detailed practical applications of smell theory and these were communicated to individuals and governing authorities by the medical profession in the interests of personal and public health. At the same time, religious authors read philosophical and medical texts and gave their information religious meaning. This reinterpretation of scholastic philosophy and medicine led to the development of what can be termed a medically aware theology of smell that was communicated to popular audiences alongside traditional olfactory theory in sermons. Its impact on popular thought is reflected in late medieval mystical texts. While the senses have received increasing scholarly attention in recent decades, this volume presents the first detailed research into the sense of smell in the later European Middle Ages.
The Secrets of Word-of-Mouth Marketing How to Trigger Exponential Sales Through Runaway Word of M...
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth By George Silverman
2001 | 272 Pages | ISBN: 0814470726 | PDF | 1 MB
In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost! This is especially good news for any seller of products or services who must maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated ''no vested interest'' campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences, and builds sales exponentially. Marketers will learn how to: * Target the predominate adopter type (innovator, early, middle, late, laggard) * Create the content--the actual words--needed to accelerate the process * Identify the sources and delivery mechanisms that will be most persuasive * Use a wide variety of the methods that trigger runaway word of mouth.
The San Francisco Earthquake and Fire of 1906 By Louise Chipley Slavicek
2008 | 129 Pages | ISBN: 0791096505 | PDF | 8 MB
At approximately 5:12 a.m. on April 18, 1906, a powerful earthquake ripped through the city of San Francisco. Roadways rose and fell like ocean waves. Crumbling walls and chimneys rained glass and bricks onto sidewalks and streets, and crowded rooming houses suddenly vanished into heaps of splintered wood. Yet San Francisco's ordeal had only begun. The violent trembling of the ground had hardly stilled when dozens of fires sparked by damaged chimneys and severed gas lines ignited throughout the stricken city. By April 21st, the fires were finally brought under control, but the city had lost nearly 30,000 buildings to the earthquake and ensuing blazes, half of its population was homeless, and some 3,000 were dead. Until Hurricane Katrina slammed into the Gulf Coast in 2005, the San Francisco calamity of 1906 was the worst natural disaster in U.S. history.
Michael Jones, "The Retreat: Hitler's First Defeat"
English | 2010 | ISBN: 0312628196 | 352 pages | EPUB / MOBI | 1.38 MB
The thrilling history of the turning point of the Second World War, when Hitler's armies were halted on the Eastern Front At the moment of crisis in 1941 on the Eastern front, with the forces of Hitler massing on the outskirts of Moscow, the miraculous occurred: Moscow was saved.
The Puzzle Palace: A Report on NSA, America's Most Secret Agency by Houghton Mifflin Harcourt
English | June 5, 2018 | ISBN: N/A | ASIN: B07D6ZMXC7 | 600 pages | EPUB | 0.85 Mb
The first book ever written on the National Security Agency from theNew York Timesbestselling author ofBody of SecretsandThe Shadow Factory.
The Ptolemies, the Sea and the Nile: Studies in Waterborne Power by Kostas Buraselis, Mary Stefanou, Dorothy J. Thompson
2013 | ISBN: 1107033357, 1108436668 | English | 294 pages | EPUB | 12 MB
With its emphasis on the dynasty's concern for control of the sea - both the Mediterranean and the Red Sea - and the Nile, this book offers a new and original perspective on Ptolemaic power in a key period of Hellenistic history. Within the developing Aegean empire of the Ptolemies, the role of the navy is examined together with that of its admirals. Egypt's close relationship to Rhodes is subjected to scrutiny, as is the constant threat of piracy to the transport of goods on the Nile and by sea. Along with the trade in grain came the exchange of other products. Ptolemaic kings used their wealth for luxury ships and the dissemination of royal portraiture was accompanied by royal cult. Alexandria, the new capital of Egypt, attracted poets, scholars and even philosophers; geographical exploration by sea was a feature of the period and observations of the time enjoyed a long afterlife.
The Psychology of Peace Promotion Global Perspectives on Personal Peace, Children and Adolescents...
Mary Gloria C. Njoku, Leonard A. Jason, R. Burke Johnson, "The Psychology of Peace Promotion: Global Perspectives on Personal Peace, Children and Adolescents, and Social Justice"
English | 2019 | ISBN: 3030149420 | PDF | pages: 422 | 7.2 mb
This volumePsychology of Peace Promotionbuilds on previous volumes of peace psychology, extending its contributions by drawing from peace research and practices from five continents - Africa, Asia, Europe, North America and South America. The book discusses emerging disciplinary and inter-disciplinary theories and actions. Each chapter begins with a theoretical framework for understanding peace, followed by a critical review of peace promotion in a specific setting, and concludes with an illustration of psychological principles or theories in either a narrative format or an empirical investigation. This volume develops, as well as guides, its readers on the epistemology of promoting and sustaining peace in varied settings around the world.
Ian F. Svenonius, "The Psychic Soviet"
English | ISBN: 1617757667 | 2020 | EPUB | 270 pages | 4 MB
A reissue of Ian F. Svenonius's cult-classic debut essay collection, including brand-new writing in this expanded edition.
The Power of Tactics - Calculate Like Champions - Volume 3 by Tadej Sakelsek, Adrian Mikhalchishin
2020 | ISBN: 6155793239 | English | 320 pages | EPUB | 9 MB
The middlegame is the most important part of the game, as the majority of encounters are decided there. We know that sometimes it is difficult to divide strategy and tactic, as they both have the same aim - to win the game. There are many valuable books on tactics, and many authors have presented classifications of tactical motifs and themes. But some of them are too academic - in modern times we require a much more practical education. For this reason, nowadays different test books are becoming very popular. Calculate Like Champions is the third book in the series The Power of Tactics. In this third volume, the authors continue to develop their ideas from the first two book - Tactics According to Smyslov and the Become a Tactical Wizard - where they explain that in chess there are four main tactical elements (check, pin, double attack and unprotected pieces).