Marketing Strategy and Competitive Positioning 6th Edition
by Graham Hooley
English | 2017 | ISBN: 1292017317 | 585 Pages | PDF | 15 MB

Nargundkar, "Marketing Research Text and Cases 3rd Edition"
English | 2008 | ISBN: 0070220875 | PDF | pages: 559 | 47.0 mb
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Marketing Management, An Asian Perspective
by Philip Kotler
English | 2018 | ISBN: 129208958X | 960 Pages | PDF | 143 MB

John Mullins, Orville Walker, Harper Boyd, Jr., "Marketing Management: A Strategic Decision-Making Approach"
English | 2009 | ISBN: 0073381160 | PDF | pages: 576 | 10.0 mb
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Kumar, "Marketing For Hospitality And Tourism Services"
English | 2010 | ISBN: 0070670579 | PDF | pages: 363 | 22.9 mb
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Harold K. Bush, "Mark Twain and the Spiritual Crisis of His Age "
English | ISBN: 0817315381 | 2007 | 352 pages | PDF | 2 MB
The writer's fascination with America's spiritual and religious evolution in the 19th century.

Managing Indoor Air Quality By Shirley J. Hansen, H. E. Burroughs, Fairmont Press
2004 | 374 Pages | ISBN: 0881734403 | PDF | 4 MB
For the building owner, administrator, or facilities manager who must deal with the realities of today's indoor environmental concerns, this fully updated reference is a practical, hands-on guide. You'll find readily applicable air quality control measures and preventative strategies that can head off the ''headaches'' -- both economic and legal -- that can grow out of an air quality problem. You'll also learn the critical aspects of complete response and step-by-step investigation tactics and tools. Specific symptoms of building-associated illnesses are detailed along with practical guidelines for identifying and controlling the associated pollutant or source of the problem.

Wayne Cascio, "Managing Human Resources"
English | 2009 | ISBN: 0073530263 | PDF | pages: 752 | 24.1 mb
Wayne Cascio's Managing Human Resources, 8e is perfect for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and as such, strengthens the students' perception of human resource management as an important function, which affects individuals, organizations, and society. It is research-based and contains strong links to the applicability of this research to real business situations.

Management Research Methods By Phyllis Tharenou, Ross Donohue, Brian Cooper
2007 | 351 Pages | ISBN: 0521694280 | PDF | 6 MB
Management Research Methods is a comprehensive guide to the design and conduct of research in management-related disciplines such as organisational behaviour, human resource management, industrial relations, and the general field of management. Specifically, the text begins by providing an overview of the research process and in subsequent chapters explains the major types of design used in management research (correlational field studies, experimental and quasi-experimental designs, case studies, historical analysis, and action research). There are also chapters that describe the methods of data collection (interviews, questionnaires, documentation and observation) commonly employed by management researchers. In addition, the text examines the issues of reliability and validity, the construction of multi-item scales, and the methods of quantitative and qualitative analysis. The text concludes with a practical guide explaining how to report research findings and a discussion of the ethical issues in the conduct and practice of research.

Waman S. Jawadekar, "Management Information Systems: A Global Digital Enterprise Perspective"
English | 2013 | ISBN: 1259026698 | PDF | pages: 832 | 11.9 mb
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