Published by : Baturi | Views: 26 | Category: eBooks

Managing Marketing Information
Managing Marketing Information by Nigel Piercy, Martin Evans
English | ISBN: 1138793140 | 2014 | 242 pages | PDF | 8 MB
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.



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Published by : Baturi | Views: 27 | Category: eBooks

Management perspective and practice
Management: perspective and practice by The Open University
English | March 1, 2018 | ISBN: N/A | ASIN: B07H98KXT7 | 188 pages | Rar (PDF, AZW3) | 2.04 Mb
What does it mean to be a manager? Being a manager is a complex and challenging activity. This course, Management: perspective and practice, introduces you to the role of the manager. In this OpenLearn course you'll look at an array of activities including leadership, human resources, finance, project management, change management, operations management and stakeholder management.



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Published by : Baturi | Views: 46 | Category: eBooks

Making the Implicit Explicit Creating Performance Expectations for the Dissertation
Making the Implicit Explicit: Creating Performance Expectations for the Dissertation By Barbara E. Lovitts
2007 | 431 Pages | ISBN: 1579221807 | PDF | 4 MB
Wow! How I wish I had this book when I was first getting started with my dissertation. However, even months before graduation, this book is still helpful. I have read many books relating to the "PhD process" and academic writing. I have not seen the content in this book in other publications.The premise of Lovitt's research was that perhaps there would be similarities in the expectations seasoned faculty (across colleges and universities) have for doctoral dissertations. Lovitt was advised to expect little (if any) consensus about dissertation expectations among faculty even at the same university--and even less consensus among faculty across disciplines and fields. Instead, Lovitts found a great deal of consistency in (a) expectations across fields, and (b) language used to characterize the broad range of "quality" found in completed dissertations.The book is divided in several chapters. The early chapters focus on themes which emerged throughout the research. Central to this discussion is a summary of characteristics consistent with "outstanding," "very good," "acceptable," and "unacceptable" dissertations. Later chapters focus on dissertations for specific disciplines (e.g., history, English, physics....). I am a business doctoral candidate. Lovitts did not have a chapter relative to business dissertations. However, I found the introductory chapters to be incredibly valuable which detailed what separates "outstanding" dissertations from "very good" ("very good" dissertations from "acceptable"...and so forth). Information provided details how such dissertations often come about and what outcomes (e.g., placements) are associated with each type of dissertation. This information helped me with "sensemaking" regarding both the doctoral education and academic-job search processes. I also found valuable insights by skimming the chapters about disciplines and fields other than my own. I wish I could purchase one of these books for each of my less-senior colleagues. This gem of a book truly makes the "implicit explicit." Doctoral candidates with either academic or non-acadaemic career interests will likely find the book helpful. However, the "structure" and clarification of expectations may be a tremendously valuable gift to those interested in academic careers who (1) are motivated to become more sophisticated critics of their own writing, and (2) want to become better scholars.



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Published by : Baturi | Views: 24 | Category: eBooks

Making Europe The Story of the West, Volume II Since 1550 Ed 2
Frank L. Kidner, "2: Making Europe: The Story of the West, Since 1550 Ed 2"
English | ISBN: 1111841349 | 2013 | 560 pages | PDF | 91 MB
Developed by a team of authors who have spent many years making history accessible to a diverse range of readers, each chapter of MAKING EUROPE begins with clear learning objectives and timelines, and continues with an accessible narrative that uses focus questions throughout the text to help all readers understand historical concepts. The ""Check-In"" feature and the ""Test Yourself"" questions at the end of each chapter help you assess your understanding of the material. The text uses stories of ordinary people and their impact on history, and visually stunning images and maps that make learning history interesting.



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Published by : Baturi | Views: 34 | Category: eBooks

Machine Learning for Kids A Project-Based Introduction to Artificial Intelligence
Machine Learning for Kids: A Project-Based Introduction to Artificial Intelligence by Dale Lane
English | January 19th, 2021 | ISBN: 1718500564 | 392 pages | True EPUB | 50.40 MB
A hands-on, application-based introduction to machine learning and artificial intelligence (AI) that guides young readers through creating compelling AI-powered games and applications using the Scratch programming language.



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Published by : Baturi | Views: 39 | Category: eBooks

MCAT Physics and Math Review 2021-2022
MCAT Physics and Math Review 2021-2022 by Kaplan Publishing
English | July 7, 2020 | ISBN: 1506262341 | 512 pages | Rar (PDF, AZW3) | 97 Mb
Kaplan'sMCAT Physics and Math Review 2021-2022offers an expert study plan, detailed subject review, and hundreds of online and in-book practice questions-all authored by the experts behind the MCAT prep course that has helped more people get into medical school than all other major courses combined.



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Published by : Baturi | Views: 25 | Category: eBooks

Love in a Dish and Other Pieces
M. F. K. Fisher, "Love in a Dish and Other Pieces"
English | 2011 | ISBN: 0241952158 | 128 pages | EPUB | 2.1 MB
M.F.K. Fisher's personal, intimate culinary essays are well-loved American classics, combining recipes with her anecdotes, reminiscences, cultural observations and passionate storytelling. Auden, Fisher saw eating as inextricably bound up with living well. Whether reflecting on an epic lunch served by a fanatical waitress, the life-giving properties of wine, quails whose glorious smell 'would rouse Lazarus' or how the love of food can save a marriage, each piece is a perfectly-crafted work of art.



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Published by : Baturi | Views: 32 | Category: eBooks

Lonesome Words The Vocal Poetics of the Old English Lament and the African-American Blues Song
M. McGeachy, "Lonesome Words: The Vocal Poetics of the Old English Lament and the African-American Blues Song"
English | 2009 | pages: 189 | ISBN: 140396291X | PDF | 2,1 mb
The tenth-century Old English lament and twentieth-century blues song each speak the language of a distinct poetic tradition, yet the voices are remarkably similar in their emotive expression of loneliness. This innovative study juxtaposes the texts of each corpus to explore the features that characterize their vocal poetics



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Published by : Baturi | Views: 67 | Category: eBooks

Lonely Planet Thailand (Country Guide)
Lonely Planet Thailand (Country Guide) by Lonely Planet
English | July 1, 2018 | ISBN: 9781786570581 | 800 pages | Rar (PDF, AZW3) | 48 Mb
Lonely Planet: The world''s leading travel guide publisher



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Published by : Baturi | Views: 55 | Category: eBooks

Lonely Planet Rome (City Guide)
Lonely Planet Rome (City Guide) by Lonely Planet
English | December 1, 2019 | ISBN: 1787014134 | 352 pages | Rar (PDF, AZW3) | 27 Mb
Lonely Planet: The world''s leading travel guide publisher



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