English | 2019 | ISBN: 1292244100 | 383 pages | True PDF | 20.12 MB
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new 'thinking ethically' feature which is designed to make students think about this vital area of marketing.

English | 2021 | ISBN: 0262542579 | 155 pages | True EPUB | 6.79 MB
This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory.
All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases―all featuring entrepreneurs working outside the Silicon Valley bubble―include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market.

English | 2019 | ISBN: 1492041130 | 398 pages | True PDF | 9.97 MB
To really learn data science, you should not only master the tools-data science libraries, frameworks, modules, and toolkits-but also understand the ideas and principles underlying them. Updated for Python 3.6, this second edition of Data Science from Scratch shows you how these tools and algorithms work by implementing them from scratch.
If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with the hacking skills you need to get started as a data scientist. Packed with new material on deep learning, statistics, and natural language processing, this updated book shows you how to find the gems in today's messy glut of data.

English | 2021 | ISBN: 0367628821 | 483 pages | True PDF | 54.07 MB
Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured (labeled) and unstructured (unlabeled) data. It is the future of Artificial Intelligence (AI) and a necessity of the future to make things easier and more productive. In simple terms, data science is the discovery of data or uncovering hidden patterns (such as complex behaviors, trends, and inferences) from data. Moreover, Big Data analytics/data analytics are the analysis mechanisms used in data science by data scientists. Several tools, such as Hadoop, R, etc., are used to analyze this large amount of data to predict valuable information and for decision-making. Note that structured data can be easily analyzed by efficient (available) business intelligence tools, while most of the data (80% of data by 2020) is in an unstructured form that requires advanced analytics tools. But while analyzing this data, we face several concerns, such as complexity, scalability, privacy leaks, and trust issues.
Data science helps us to extract meaningful information or insights from unstructured or complex or large amounts of data (available or stored virtually in the cloud).Data Science and Data Analytics: Opportunities and Challengescovers all possible areas, applications with arising serious concerns, and challenges in this emerging field in detail with a comparative analysis/taxonomy.

English | 2021 | ISBN: 1492063495 | 254 pages | True PDF | 20.32 MB
As you move data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure your organization meets compliance requirements. Data governance incorporates the ways people, processes, and technology work together to ensure data is trustworthy and can be used effectively. This practical guide shows you how to effectively implement and scale data governance throughout your organization.
Chief information, data, and security officers and their teams will learn strategy and tooling to support democratizing data and unlocking its value while enforcing security, privacy, and other governance standards. Through good data governance, you can inspire customer trust, enable your organization to identify business efficiencies, generate more competitive offerings, and improve customer experience. This book shows you how.

English | 2021 | ISBN: 1484272196 | 221 pages | pdf, epub | 5.62 MB
Understand the process of setting up a successful cyber threat intelligence (CTI) practice within an established security team. This book shows you how threat information that has been collected, evaluated, and analyzed is a critical component in protecting your organization's resources. Adopting an intelligence-led approach enables your organization to nimbly react to situations as they develop. Security controls and responses can then be applied as soon as they become available, enabling prevention rather than response.
There are a lot of competing approaches and ways of working, but this book cuts through the confusion. Author Aaron Roberts introduces the best practices and methods for using CTI successfully. This book will help not only senior security professionals, but also those looking to break into the industry. You will learn the theories and mindset needed to be successful in CTI. This book covers the cybersecurity wild west, the merits and limitations of structured intelligence data, and how using structured intelligence data can, and should, be the standard practice for any intelligence team. You will understand your organizations' risks, based on the industry and the adversaries you are most likely to face, the importance of open-source intelligence (OSINT) to any CTI practice, and discover the gaps that exist with your existing commercial solutions and where to plug those gaps, and much more.

English | 2019 | ISBN: 1492044199 | 372 pages | True PDF | 64.73 MB
Despite popular forays into augmented and virtual reality in recent years, spatial computing still sits on the cusp of mainstream use. Developers, artists, and designers looking to enter this field today have few places to turn for expert guidance. In this book, Erin Pangilinan, Steve Lukas, and Vasanth Mohan examine the AR and VR development pipeline and provide hands-on practice to help you hone your skills.
Through step-by-step tutorials, you'll learn how to build practical applications and experiences grounded in theory and backed by industry use cases. In each section of the book, industry specialists, including Timoni West, Victor Prisacariu, and Nicolas Meuleau, join the authors to explain the technology behind spatial computing.

English | 2020 | ISBN: 1292263423 | 737 pages | True PDF | 32.69 MB
The premise of this book is that 400 million childrenone in five children aliveare abused and neglected in ways that could affect their entire lives, and that greater progress in protecting those children is both urgent and possible.
The book reviews the long history of child maltreatment from prehistoric times to the present, contrasting statements about precious, innocent children with the realities of child maltreatment around the world. Child protection is defined using the sixteen categories of maltreatment from the work of the United Nations Childrens Fund. The roles of the major players in global child protection are described, noting that this field is a small part of the broader arenas of foreign aid and foreign policy. The book discusses the difficult question of what causes child maltreatment, reviewing poverty, religious and cultural practices, gender inequity and other forms of discrimination, parental addictions, and war and its aftermath. Ten specific responses to child maltreatment are proposed, aiming at reducing the fragmentation and increasing the effectiveness of child protection programs. A critique is included on recent responses of US agencies and international counterparts, with appendices on India and China as the countries with the greatest numbers of children.

English | 2020 | ISBN: 1292307285 | 753 pages | True PDF | 519.64 MB
Teach students to view their world using scientific reasoning with Campbell Essential Biology with Physiology. The authors' approach equips your students to become better informed citizens, relate concepts from class to their everyday lives, and understand and apply real data, making biology relevant and meaningful to their world and futures.
The new edition incorporates instructor feedback on what key skills to highlight in new Process of Science essays and uses striking infographic figures in conveying real data to help students see and better understand how science actually works. New author-narrated Figure Walkthrough Videos guide students through key biology concepts and processes.

English | 2020 | ISBN: 1292265035 | 910 pages | True PDF | 46.41 MB
For one- or-two-semester courses in business statistics.
Give students the statistical foundation to hone their analysis skills for real-world decisions