Philip Kotler, "Principles of Marketing: An Asian Perspective"
English | 2017 | pages: 774 | ISBN: 1292089660 | PDF | 40,3 mb
Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.
Alan Tapp, "Principles of Direct Database & Digital Marketing"
English | 2014 | pages: 576 | ISBN: 0273756508 | PDF | 11,3 mb
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
ITL Education Solutions Limited, "Principles of Compiler Design : Express Learning"
English | 2012 | pages: 185 | ISBN: 8131761266 | PDF | 3,3 mb
Principles of Compiler Design is designed as quick reference guide for important undergraduate computer courses. The organized and accessible format of this book allows students to learn the important concepts in an easy-to-understand.
Randall Cottrell, "Principles & Foundations Of Health Pro"
English | 2013 | pages: 369 | ISBN: 1292040629 | PDF | 4,3 mb
Praveen Nagarajan, "Prestressed Concrete Design"
English | 2013 | pages: 328 | ISBN: 9332513759 | PDF | 4,0 mb
Andrew Lightheart, "Presentation Now: Prepare a Perfect Presentation in Less Than 3 Hours"
English | 2015 | pages: 201 | ISBN: 1292081457 | PDF | 5,8 mb
William Aspden, Fiona Caple, Rob Reed, "Practical Skills in Food Science, Nutrition and Dietetics"
English | 2011 | pages: 533 | ISBN: 1408223090 | PDF | 17,7 mb
If you are studying food science, nutrition and dietetics, or a related course, then this book will be an indispensable companion throughout your entire degree programme. This 'one-stop' text will guide you through the wide range of practical, analytical and data handling skills that you will need during your studies. It will also give you a solid grounding in wider transferable skills such as teamwork, using information technology, communicating information and study skills. Practical Skills in Food Science, Nutrition and Dietetics provides an easy-to-read guide to help you develop the skills you need to succeed. It explains the essential elements of practical techniques and procedures in a step-by-step manner to help you understand their application in the context of food science, nutrition and dietetics. This text's unique and comprehensive coverage includes: general advice on practical work; measuring techniques; statistical techniques; analysis and presentation of data; and study
Paul Barron, "Practical Ideas, Games and Activities for the Primary Classroom"
English | 2013 | pages: 345 | ISBN: 1292000996 | PDF | 17,7 mb
A collection of 150 unique games and activities to help support teaching in the primary classroom.
Daniel Botkin, Diana Perez, "Powering the Future: A Scientist's Guide to Energy Independence"
English | 2010 | pages: 353 | ISBN: 0137049765 | PDF | 6,9 mb
Dr. Daniel B. Botkin objectively assesses the true prospects, limitations, costs, risks, dangers, and tradeoffs associated with every leading and emerging source of energy, including oil, natural gas, coal, hydroelectric, nuclear, wind, solar, ocean power, and biofuels. Next, Botkin addresses the energy distribution system, outlining how it currently works, identifying its inefficiencies, and reviewing options for improving it.
Eamonn Kelly, "Powerful Times: Rising to the Challenge of Our Uncertain World"
English | 2005 | pages: 369 | ISBN: 0131366246, 0131855204 | PDF | 2,0 mb
Understand the most revolutionary human transformation in four centuries... and prepare for it!