Concise Encyclopedia of Advertising By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
2005 | 228 Pages | ISBN: 0789022109 | PDF | 4 MB
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more!The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Communication and Applied Technologies: Proceedings of ICOMTA 2022
English | 2023 | ISBN: 9811963460 | 573 Pages | PDF (True) | 16 MB
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31-September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Color Atlas of Forensic Medicine and Pathology, 2nd Edition edited by Charles Catanese
English | March 2, 2016 | ISBN: 1466585900 | True EPUB | 634 pages | 548 MB
Now in its second edition, the best-selling Color Atlas of Forensic Medicine and Pathology is an easy-to-read reference covering forensic pathology principles, from basic to advanced concepts relating to all manners of death. Featuring over 1600 full-color images, including 400 more photographs than the first edition, this book provides unparalleled photographic illustration to enhance understanding for medical and non-medically trained personnel.
Cognitive Unconscious and Human Rationality (The MIT Press) edited by Laura Macchi, Maria Bagassi, Riccardo Viale
English | March 18, 2016 | ISBN: 0262034085 | True EPUB | 408 pages | 1.8 MB
Examining the role of implicit, unconscious thinking on reasoning, decision making, problem solving, creativity, and its neurocognitive basis, for a genuinely psychological conception of rationality.
Cognitive Science: New Developments and Future Directions
English | 2023 | ISBN: 1032326565 | 256 Pages | PDF (True) | 12 MB
This volume provides an overview of cognitive science and critically assesses areas within the topic that are evolving rapidly. Using multidisciplinary studies and rich empirical literature, discussions, and demonstrations, this book:
Coffee With a Coffin: Permanent Lessons From The Impermanence Of Life by Alok Ranjan
English | November 22nd, 2022 | ISBN: 9391067484 | 236 pages | True EPUB | 4.49 MB
An invaluable resource and essential reading for 'anyone who is alive'!
Clinical Scenarios in Reconstructive Microsurgery: Strategy and Operative Techniques
English | 2022 | ISBN: 3030237052 | 1057 Pages | PDF (True) | 59 MB
This book presents100 cases covering all areas of reconstructive surgery. Divided into six parts (Head/Neck, Upper Extremity, Lower Extremity, Trunk, Breast and Lymphedema), it guides the reader through the difficult path of problem diagnosis, analysis and decision-making, presenting concrete steps and techniques for the successful management of patients with specific reconstructive needs. Each full-color case starts with a patient profile and continues with the diagnosis, key decisions, treatment plan, surgical procedure(s) and technical steps, postoperative management, outcome and case conclusion. Further, each case includes a discussion of pros and cons, comments, learning points and suggestions for further reading.This book will be useful for all surgeons actively involved or interested in Reconstructive Microsurgery and valuable for Senior Residents and Fellows in Plastic, Head and Neck, Breast Surgery and Orthopedics.
Classical Guitar For Dummies by Jon Chappell
English | February 25, 2022 | ISBN: 1119873029 | 352 pages | MOBI | 10 Mb
Discover the magic of classical guitar with this fun and easy guide
Circuit Analysis (Speedy Study Guide) by Speedy Publishing
English | December 7, 2014 | ISBN: N/A | ASIN: B00RQXRYIU | EPUB | 1.59 Mb
Electrical wiring and circuitry can be a very exacting undertaking, with the great potential for negative results occurring if a circuit's connections are off by even one space. A circuit analysis guide provides a breakdown of every possible symbol and mechanism within a circuit diagram in order to educate electricians, engineers, and so on, about the proper ways to align a circuit and what common symbols to pay extra focus upon. Studying it and class texts should lead to excellence.
Churchill, Chamberlain and Appeasement
English | 2023 | ISBN: 1009201980 | 420 Pages | PDF | 2 MB
Was Churchill correct when he claimed the Second World War could easily have been prevented if Chamberlain had not appeased Hitler? How far did Churchill and Chamberlain differ on defence and foreign policy? To what extent was Chamberlain responsible for military defeats in 1940? In this new account of appeasement, G. C. Peden addresses these questions and provides a comparative analysis of Chamberlain and Churchill's views on foreign policy and strategic priorities, explores what deterrence and appeasement meant in the military, economic and political context of the 1930s and where Chamberlain and Churchill agreed and disagreed on how best to deter Germany. Beginning in 1931 when Chamberlain became Chancellor of the Exchequer, this book explores the evolution of British policy towards Germany through to the Munich Agreement and its aftermath within the context of Britain's power to influence international affairs in the 1930s and of contemporary intelligence.