Problem Solved: A Primer for Design and Communication By Michael Johnson
2002 | 292 Pages | ISBN: 0714841749 | PDF | 41 MB
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of 'problem solving', and concludes with a case study to illustrate a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslan Walkuski, Makoto Saito, Paul Fishlock and Pentagram. Michael Johnson is creative director of Johnson Banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.

Princeton Review AP World History: Modern Premium Prep, 2021: 6 Practice Tests + Complete Content Review + Strategies & Techniques (College Test Preparation) by The Princeton Review
English | December 8th, 2020 | ISBN: 0525569707 | 480 pages | True EPUB | 39.78 MB
PREMIUM PRACTICE FOR A PERFECT 5-WITH THE MOST PRACTICE ON THE MARKET!

Primal Roots of Horror Cinema: Evolutionary Psychology and Narratives of Fear by Carrol L. Fry
English | ISBN: 1476674272 | 217 pages | EPUB | 2019 | 2.82 Mb
Why is horror in film and literature so popular? Why do viewers and readers enjoy feeling fearful? Experts in the fields of sociobiology and evolutionary psychology posit that behaviors from our ancestors that favored survival and adaptation still influence our actions, decisions and thoughts today. The author, with input from a new generation of Darwinists, explores six primal narratives that recur in the horror genre. They are territoriality, tribalism, fear of genetic assimilation, mating rituals, fear of the predator, and distrust or fear of the Other.

Practical Python Programming for IoT: Build advanced IoT projects using a Raspberry Pi 4, MQTT, RESTful APIs, WebSockets, and Python 3
by Gary Smart
English | 2020 | ISBN: 1838982469 | 500 Pages | True PDF | 28 MB

Pine Forests: Utilization of its Products By V N Vorobev
2006 | 282 Pages | ISBN: 1578083966 | PDF | 3 MB
This monograph studies for the first time the biological principles of the comprehensive utilization of pine forests. In the context of the immense usefulness of the raw material they provide ? timber, nuts, and resin ? the morpho-physiological, ontogenetic, ecological-geographic, intra- and interpopulation relations between growth, generative, and resin-forming processes in Siberian stone pine have been demonstrated under standard conditions and under conditions of experimental modification of root-leaf proportions. Using a complex evaluation of appropriate indexes of productivity, practical recommendations have been offered for a differentiated combination of elements and types of complex. Suggestions have been examined for the selective breeding of trees and plantations on the basis of economic indexes ? growth, yield, and resin output ? as well as aspects of yield control. This book is designed for the use of scientific workers in the field of forest science and specialists in forestry. Tables 96, fig. 63

Persians, Seven against Thebes, and Suppliants (Johns Hopkins New Translations from Antiquity) by Aeschylus, translated by Aaron Poochigian
English | June 1, 2011 | ISBN: 1421400634, 1421400642 | EPUB | 168 pages | 2.2 MB
Aaron Poochigian's new translations of Aeschylus's earliest extant plays provide the clearest rendering yet of their formal structure. The distinction between spoken and sung rhythms is as sharp as it is in the source texts, and for the first time readers in English can fully grasp the balanced, harmonious arrangement of choral odes.

Passion to Careers: Nine steps to building a successful career from your passion by Gugu Khazi
English | ISBN: 1644673762 | 221 pages | EPUB | 2018 | 2.14 Mb
We all experience challenges in our work lives, and they nearly always concern our careers. Understanding our passion, interests and our purpose in life should be the key to solving these problems -- yet most of us leave the responsibility of understanding who we are, what we like, and which job is suitable for us, to our employers. We waste our time moving from job to job, trying to find an employer that we think will look after our career. Bridging the gap between the realities of work-place requirements and your aspirations, talents, and interests, Passion to Careers will inspire you to trust your interests, strengths and passion. This book focuses on how you can bring out the best in yourself. It provides simple practical solutions to common career problems encountered, what company to work for, and what career to build. It outlines how you can identify your talents, interests and passion and use these in finding work that will be engaging, inspiring and fulfilling.

Pacific Crest Trail Data Book: Mileages, Landmarks, Facilities, Resupply Data, and Essential Trail Information for the Entire Pacific Crest Trail, from Mexico to Canada (Pacific Crest Trail), 6th Edition by Benedict Go
English | December 8th, 2020 | ISBN: 0899979017 | 128 pages | True EPUB | 30.24 MB
The essential, cut-to-the-chase handbook for hiking and backpacking the PCT

PCAT Prep Plus 2020-2021: 2 Practice Tests + Proven Strategies + Online (Kaplan Test Prep) by Kaplan Test Prep
English | December 1st, 2020 | ISBN: 1506258891 | 888 pages | True EPUB | 33.75 MB
Kaplan's PCAT Prep Plus 2020-2021 includes all the content and strategies you need to get the PCAT results you want. Kaplan Test Prep is the only Official Provider of PCAT Prep, as endorsed by the American Association of Colleges of Pharmacy (AACP).