Introduction
We are at the dawn of a new era, the "Internet of Augmented Me", I.AM. I.AM catalyzes the "convergence for good" of three worlds - the biological, the physical and the digital, helping us to better tackle the toughest challenges of the 2020s: climate change, resource depletion, an aging population, social inclusion, the empowerment of people and World
health crises, such as COVID-19.
People expect to be ethically augmented and cured in a trustworthy manner, while having the final say, giving a genuine sense to their life on a sustainable planet.
As Bill Gates puts it, "Technology is unlocking the innate compassion we have for our fellow human beings."
This is exactly what I.AM deals with. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA) inspired I.AM. The six co-authors are from very diverse backgrounds - industry (Airbus, EDF), start-ups (BTU), consulting (Tasmane), academia (IMT France) and non-profit organizations (Mission CES France) - and they present, in a sharp and
comprehensive manner, every angle of I.AM: humans, society, ethics, trust, economics, opportunities, technology, industry and so on. This book dives into disruptive concepts of I.AM, such as: Trust as a Service, Business as a Game, ATAWAD (AnyTime, AnyWhere, Any Device), Productivity of Collaborative Exchange (PCE), Unimedia, Shazamization of everything, decentralization of everything, BOTization and Build to Order for Me, Blockchain and Empowerment of Me, edge
computing, augmented industry, augmentation value chain and Empowering Innovation, etc.
The fluid, easy-to-read style of this book targets the broadest scope of readers, from purpose-driven and business-oriented individuals, to students, researchers, experts, innovators, consultants, managers and politicians, all eager to empower people to work towards a more sustainable future.
Enjoy reading it!
June 2020

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