The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. by Dan S. Kennedy
Language: English | 2011 | ISBN: 1440511411 | 240 pages | PDF | 0,9 MB
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal.
But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:
Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
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