Qualitative Marketing Research: A Cultural Approach By Johanna Katarina Moisander, Professor Anu Valtonen
2006 | 240 Pages | ISBN: 1412903815 | PDF | 2 MB
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. В
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