This book exposes the pitfalls of such greenwashing in an immediate, visually-arresting and authoritative way. The quickfire format is based on 30 years of practical experience. Its central message is that eco-bling should be ditched in favour of 'eco-minimalism' - the holistic, considered and appropriate deployment of building science in support of truly ecological, affordable sustainable architecture for everyone.
The book is based on original experience and research from an architect at the vanguard of 'green' architecture. A critique of the technical fix approach is counterbalanced with the good housekeeping and frequently counter-intuitive eco-minimal alternative aimed at aspirant green architects, other construction professionals, developers, and owners for projects at all scales.A concluding chapter examines costs, demonstrating that eco-minimalism represents not just good green value for money but, quite simply, good value for money.

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