Service Excellence in Tourism and Hospitality: Insights from Asia (Tourism, Hospitality & Event Management)
by K. Thirumaran
English | 2021 | ISBN: 3030576930 | 220 Pages | EPUB | 2.5 MB
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry.
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