Big data can be used for good-from tracking disease to exposing human rights violations-and for bad-implementing surveillance and control. Data inevitably represents the ideologies of those who control its use; data analytics and algorithms too often exclude women, the poor, and ethnic groups. In Data Action, Sarah Williams provides a guide for working with data in more ethical and responsible ways. Too often data has been used-and manipulated-to make policy decisions without much stakeholder input. Williams outlines a method that emphasizes collaboration among data scientists, policy experts, data designers, and the public. This approach creates trust and co-ownership in the data by opening the process to those who know the issues best.

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