Bill Wasik, "And Then There's This: How Stories Live and Die in Viral Culture"
English | 2010 | ISBN: 0143117610, 0670020842 | 208 pages | EPUB | 0.68 MB
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
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