Product Strategy: A Guide Beyond the Basics by Gary Metcalfe
English | December 5, 2018 | ISBN: 1790793548 | 136 pages | EPUB | 0.26 Mb
Learning how to create and manage a product strategy is essential to dominate your competition!
Many companies may try to go without this strategy, assuming that they will be just fine developing
products without one. Often this leads to a lot of issues, wasted time and money, and a product that
fails. Do not be one of them!
Inside you will learn:What is a product strategyThe different types of innovations that you may work on with your productsHow to differentiate your productsHow to pick out the right customers for your productWhen it is time to pivot or make changes to your product ideasHow often you need to make changes to your product strategyHow to improve the customer experienceWhy the product strategy is so important to growing your businessThe life cycle of your product and why it is so important to learn and understandSimple ways to be clear on your innovation strategyThe importance of getting your business model to work with your product strategyAnd so much moreWhen you are ready to add aproduct strategyto your business, either with a brand new product or with the one you have had on the market for some time, make sure to get this guidebook to help you get started!
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