Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

For principlesof marketing courses that require a comprehensive text.

Learn how tocreate value through customer connections and engagement

In afast-changing, increasingly digital and social marketplace, it's more vitalthan ever for marketers to develop meaningful connections with their customers.Principles of Marketing helps students master today's key marketingchallenge: to create vibrant, interactive communities of consumers who makeproducts and brands an integral part of their daily lives. To help studentsunderstand how to create value and build customer relationships, Kotler andArmstrong present fundamental marketing information within an innovativecustomer-value framework. Thoroughly revised to reflect the major trendsimpacting contemporary marketing, the 18th Edition is packed withstories illustrating how companies use new digital technologies to maximizecustomer engagement and shape brand conversations, experiences, andcommunities.

Localize learning with Pearson Horizon

PearsonHorizon is an easy-to-use, local-language digital platform that deliverspopular Pearson titles through a customizable, personalized learning experience― all while staying relevant to your area of the world. Pearson Horizon isavailable for select titles and in select geographies. For purchase options, please contact your Pearsonrepresentative.

PearsonHorizon should only be purchased when required by an instructor. Please be sureyou have the correct ISBN and Course ID.

Related Downloads :

{related-news}