Last year our first edition was anAmazon best-seller, and we knew immediately we had to release asecond editionthis year to bring even more co-authors to be published. We're extremely proud of this book at Blue Array and the contributions from our esteemed previous and new co-authors including;Fabrizio Ballarini of WiseOrit Mutznik of SilkFredMody Oberstein of SemrushSteven van Vessum of ContentkingAn indispensable guide for in-house experts and SEO agency employees alike.Blue Array's second published book dedicated to the in-house SEO proWritten for those working in-house, freelancers and agency sideCo-authored by 29 of the world's leading SEO'sAll profits go to Samaritans - samaritans.orgIn praise of the book:
The only book that really addresses the struggles in-house SEO specialists deal with. Not only is it invaluable for anyone with an in-house SEO role, but it provides those working agency-side with unique insights into the challenges in-house SEO specialists face.
Steven van Vessum - VP of Community, ContentKing
Creating the buy-in you need to be successful as an
SEO within a large organization can be tricky at best. That's why I highly recommend this book with real tips from real in-house SEOs.
Mordy Oberstein - Head of Communications, SEMrush

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