Design in Airline Travel Posters 1920-1970 A Semiology and Sociocultural History (Anthem Studies in Travel) by David H. T. Scott
English | January 18, 2021 | ISBN 178527628X | EPUB/PDF | 134 pages | 21.7/12.1 MB
This book studies design in airline travel posters of the 1920-1970 period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument.
The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures - semiotic and semantic - that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes - politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly account for the specificity of the poster's appeal or for the complex semiotic and cultural issues poster art raises. This book sets out to tackle these latter issues since they are fundamental both to the deeper significance and to the wider appeal of the poster as a cultural form.
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