English | 2021 | ISBN: 111977103X | 267 pages | True PDF | 3.78 MB
Grow your nonprofit with tried and tested online and offline marketing techniques
In the newly revised second edition ofThe Nonprofit Marketing Guide,CEO andfounder ofNonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketingprogram thatwill grow and scale with your organization.
Written with the benefit of the author'sten years of survey data from thousands of nonprofitsandexperience coaching hundreds of communicationsprosonnonprofit marketing,the book offers practical and cost-effective strategies you can implement immediately. You'll discover:
How to create realistic marketing strategies and communications plans for nonprofits of any sizeHow to build and engage of community of supporters around your organizationHow to create and deliver powerful messaging that inspires actionBonus templates and worksheets in an online workbook for readers
Whether you have any marketing or communications experience ofnot,The Nonprofit Marketing Guidewill also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically.
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