Robert G. Barnwell, "Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers"
English | ISBN: 1138916455 | 2018 | 320 pages | EPUB | 18 MB
Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Guerrilla Film Marketing teaches readers how to:
Master the fundamentals of guerrilla branding, marketing and promotion;
Create an integrated marketing plan and calendar based on realistic budgets and expectations;
Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
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