English | 2022 | ISBN: 1635769000 | 176 pages | True EPUB | 1.32 MB
The greatest challenge of any startup and growth company is the transition from an early stage startup to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture, from concept to an award- winning global marketing communications company with well over a thousand employees in 18 countries in a few short years. In the high interest topic of startups focused on the beginning stages of entrepreneurship,Beyond the Startupfills a void in the entrepreneurial discussion on how to scale a second stage startup laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.

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