Rowley considers such topics as why people move to Las Vegas, the nature of their work and personal lives, the impact of growth and rapid change, and interaction with the overwhelmingly touristic side of the city. He also considers the benefits and perils of living in a nonstop twenty-four-hour city rich in entertainment options and easy access to gambling, drugs, and other addictions. His examination includes the previously unstudied role of neighborhood casinos patronized by locals rather than tourists and the impact that a very mobile population has on schools, churches, and community life.
Rowley considers the very different ways people perceive a place as insiders or outsiders, a dichotomy that arises when tourism is a mainstay of the local economy. His work offers insights into what Las Vegas can teach us about other cities and American culture in general. It also contributes to our understanding of how people relate to places and how the personality of a place influences the lives of people who live there.
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