Master Data Management in Practice: Achieving True Customer MDM By Dalton Cervo, Mark Allen(auth.)
2011 | 257 Pages | ISBN: 0470910550 | PDF | 4 MB
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.Content: Chapter 1 Defining Your MDM Scope and Approach (pages 7-28): Chapter 2 Establishing Effective Ownership (pages 29-38): Chapter 3 Priming the MDM Engine (pages 39-63): Chapter 4 Data Governance (pages 65-94): Chapter 5 Data Stewardship (pages 95-110): Chapter 6 Data Quality Management (pages 111-140): Chapter 7 Data Access Management (pages 141-161): Chapter 8 Data Maintenance and Metrics (pages 163-190): Chapter 9 Maturing Your MDM Model (pages 191-199): Chapter 10 Creating the Customer 360° View (pages 201-214): Chapter 11 Surviving Organizational Change (pages 215-223): Chapter 12 Beyond Customer MDM (pages 225-236):

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