Lynn Malzone Ierardi, "Storytelling: The Secret Sauce of Fundraising Success Ed 2"
English | ISBN: 1736690000 | 2021 | 110 pages | EPUB | 2 MB
Now in its Second Edition!
Includes a new chapter reflecting on massive changes triggered by COVID-19 and other significant events.
Stories have been written, printed, blogged, shared, discussed, debated, and passed down through the generations. Why? Because people have an incredible appetite for stories. Stories trigger a physical response in the same way a delicious meal satisfies.
The global pandemic serves as one of the best examples of the need for storytelling in crisis management. The noise and chaos of crisis can be overwhelming. People are looking for ways to find meaning and connection - particularly in a world that is so polarized. Strategic storytelling can help you to cut through the noise and chaos to reach the hearts and minds of your donors.
Great stories
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