S. Ramesh Kumar, "Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context"
English | 2009 | pages: 624 | ISBN: 8131722368 | PDF | 6,5 mb
ndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an

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