Judith W. Kincaid, "Customer Relationship Management: Getting It Right!"
English | 2002 | pages: 513 | ISBN: 013035211X | PDF | 5,3 mb
In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.

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