Re-Inventing Customer Engagement Using Machine Learning
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 27M | 1.28 GB
Genre: eLearning | Language: English
Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data.
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