What you'll learn
The top 8 psychological elements to include in your marketing offer.
How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
How to "frame" your value proposition.
How to communicate clearly and get your message across with 100% accuracy every time.
How to prove what you promise, so your prospects trust you, like you and buy from you.
You will learn how to create urgent situations that cause people to act quickly!
You will learn how to increase the value of your proposition by adding bonuses and other incentives.
You will learn the top 2 rules when it comes to adding a bonus to your offer.
How to remove risk or even better reverse it.
How to ask for action in a way that doesn't sound like a sleazy sales person.
You will learn the biggest secret of creating a successful offer. (Building a relationship first and then sell)
You will see a real-life application of the psychological principles taught in this course.
You will learn how to use your personal story as the ultimate sales tool
You will learn few of the most potent formulas for writing copy.
You will learn the best place to utilize your marketing story for optimal results.
You will learn basic segmentation principles - psychographic as well as demographic segmentation.
You will learn top 3 rules when writing a marketing story.

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