What you'll learn:
Become a technical marketer who is savvy in both digital marketing and data analysis
Write advanced queries
Use BigQuery data in Google Data Studio
Requirements
Basic Understanding of marketing
Basic Understanding of Google Analytics 4
Description
Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4
This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.
This course will teach you
What is BigQuery
What free and paid options you have
How you can integrate Google Analytics 4 with bigQuery
BigQuery + Google Analytics 4 (GA4) data structure
Writing SQL to pick the right data
Unnesting BigQuery data
BigQuery + Data Studio overview
Who this course is for
Marketers
Web Analysts
Digital Analysts
Business Analysts
Marketing Analysts
Technical Marketers
Freelancers who want to add new skills
Homepage
https://www.udemy.com/course/google-bigquery-and-sql-with-google-analytics-4/

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