PART 2
Strategically Organize And Build Out Your "Offer Assets"
The best email campaign in the world won't do you a lick of good if your website can't turn those clicks into conversions. So before you write a single email, you'll first learn the anatomy of an effective offer page and apply it to your own website. When you're done, you'll have a sales-optimized offer funnel designed to sync perfectly with the conversion sequence you're about to create.

PART 3
Write Your Emails Using Oli's Tested Email Template Swipe Files
We're often so close to our own business that it's hard to step back, see it objectively, and write effective sales copy. But not to worry: we'll give you templates for your 5 most important email sequences. All you have to do is fill in your company's relevant details, then copy and paste them into your email campaigns. Email doesn't get any easier than this.

PART 4
Create Raving Fans & Generate Customer Referrals
Most marketers stop communicating after the sale. BIG MISTAKE! After someone has bought from you is the BEST time to continue following up. Learn a clever way to use NPS surveys in your post-sale campaigns to not only help improve your overall customer experience, but also to generate additional sales, positive reviews, and even referrals.

https://www.digitalmarketer.com/workshop/conversion-sequence/

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