Understanding of concepts - Strategic management & its implications
What you'll learn:
Corporate Strategy & its implications
Requirements
No requirement
Description
Strategy is overall plan of a firm deploying its resources to establish a favorable position & compete successfully against its rivals.
It describe and determine an approach for the company that builds on its strength , vision & mission.
It has two approaches: top-down; bottom-up
1. Top down strategic planning describes an approach to strategy formulation in which
corporate centre determines mission, strategic intent, objectives & strategies for the
org. as a whole & for parts. Unit managers are seen as implementers of pre-specified
corporate strategies
2. Bottom up strategic planning is the approach where corporate center doesn't
conceptualize its strategic role, rather, they prefer to act as a catalyst & facilitator,
keeping things reasonably simple & keeping itself to broader strategic intent
If you want to be a business owner or a corporate executive whose job involves business decisions,
then you will certainly need to equip with following concepts:-
Corporate Strategy
Strategy Management Process
Theories of Corporate Strategy
Theories are :-
- Ansoff Model
- Porter Matrix
- Porter Generic Model
- Generic Strategic Theory
- Glueck & Jauch Theory
These are interesting and important view points and to build a solid base for understanding Corporate Strategy & management
Each of these concepts is explained in a clear and effective way and I tried cover most important topics with the necessary level of detail.
The course covers real-life examples, which makes it even more fun and easy to understand.
Who this course is for
Any student who want to learn about Corporate Strategy & mangement
Homepage

https://www.udemy.com/course/corporate-strategy-fundamentals-theories/

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