In this course "Digital Starter", I have created a clear path way to take your business to next level in digital space. You don't have to be tech savy. I have explained everything in a simple term. In this course I have discussed the fundamentals of Digital Marketing and its tools from the industry point of view, to get you started. In addition to that, assignments and tasks will benefit you in achieving your success by the time you finish this course.
Getting into the details
Step 1: Gets you started with identifying your customers. Across billions and billions of internet users. How you can identify your customer and why you need to identify them in first place. Once you do the assignments you will have your buyer's persona
Step 2: Know your platforms. This step is again important because when you are starting your Digital journey you want to invest your resource at right place. Learn how to identify the platforms and then choose the right one for yourself.
Step 3: Write a compelling copy for your audience. Understanding your audience will help to you write amazing copy. Of course, tools will help you with the words which are well researched and appling. Complete your assignment and you will have content for whole month.
Step 4: Visuals for social media. People keep scrolling on their phones. The only thing stops them is smart visual placement. How to do that? I have shared tools & process how you can create graphics for your social media.
Step 5: Creating a database for your business. The business is by your customers. If you don't have customers, you are not in business. So, creating database for your customer is a must. Thus, Email marketing will come handy to you. How to format an email which has very good open rate. Check it out in the video. Tools, Format and Assignment.
Step 6: Work Hard but also work smart. Automation is not an option for Digital marketing but a necessity as it will help you stay consistent. So how to automate and stay regular is what you will learn here.
Step 7: The most important step is closure. If you don't get your customers in your funnel the whole efforts of digital marketing are wasted. To get people in your funnel you need to make a pitch to your customer. Where they see the value, you are offering. Thus, this is going to help you.
Bonus: Engagement is the key to perform on social media. How to get more engagement on the content you are sharing and how to convert this engagement to more traction for your brand. Tips and tricks to do that exactly.
Assignment: 30 Days Action plan. After understanding the fundamentals and doing tasks. You need full-fledge plan to get started. These 30 days action plan will help you to just do that. Every day you have to do 1 task which will keep you on track to achieve Digital Success.
All the best. Go ahead get started with Digital Starter.
https://www.skillshare.com/classes/Digital-Marketing-for-Beginners/862217185

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