Enhance your skills and become a successful Sales and Marketing Practitioner
What you'll learn
Understand 6 Ps of Marketing Mix
Apply various Sales and Service techniques
Apply Market analysis techniques
Improve business communication
Apply systematic process for Creativity and Innovations
Understand the common trends in Digital Marketing
Improve Leadership Quotient for better productivity
Improve your understanding of Business KPIs
Requirements
Understanding of the English language.
Interest in Sales and Marketing
Interest in Business, Leadership and Management
Description
Are you someone who wants to join management in the corporate world?Are you someone who wants to lead the Sales and Marketing department?Are you someone who wants to be an entrepreneur?If the answer to any of these questions is a yes, then you've landed on the right placeEnhance your skills in Sales and MarketingSales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.Section 1: Sales and Service ExcellenceTouchpointsGUEST ModelGain AttentionUnderstand NeedsExplain about the Product/ServiceSuggest and Objection HandlingThank youSection 2: Business AcumenMeaning and ImportanceCommon terminologiesCommon KPIsBusiness Model CanvasCase-studySection 3: Business Analysis TechniquesSWOT AnalysisPESTLE AnalysisSection 4: Design Thinking and Creativity for InnovationMeaning and ImportanceEmpathiseDefine the Problem StatementIdea generation and BrainstormingProtype and TestCase-studySection 5: Retail IndustryMeaningStory of RetailCommon formatsKey players6 Ps of Retail Marketing MixSection 6: PricingPricing MethodsPrice elasticitySurvey - willingness to paySection 7: Luxury Brand ManagementTips applied by Luxury BrandsMoreover, everyone should be excellent in the competency of Sales and Marketing.Enhance your skills in Sales and Marketing and enjoy the course!
Overview
Section 1: Sales and Service Excellence
Lecture 1 Touchpoints
Lecture 2 GUEST Model
Lecture 3 Gain attention
Lecture 4 Understand Needs
Lecture 5 Explain about the Product/Service
Lecture 6 Suggest and Objection Handling
Lecture 7 Thank you
Section 2: Digital Marketing
Lecture 8 Introduction
Lecture 9 Search Engine Optimisation (SEO) - Introduction
Lecture 10 How Search Engine works
Lecture 11 What a website is made of!
Lecture 12 Keyword research
Lecture 13 On-page and Off-page Optimization Part 1
Lecture 14 On-page and Off-page Optimization Part 2
Lecture 15 Email Marketing
Lecture 16 Email Marketing System
Lecture 17 Email Marketing System
Lecture 18 LinkedIn Profile Optimization
Lecture 19 Increase your Reach on LinkedIn
Lecture 20 Online Advertisements
Lecture 21 Google Ads - Search Engines
Lecture 22 Web Analytics
Lecture 23 Google Analytics
Section 3: Guerrilla Marketing
Lecture 24 Meaning and key characteristics
Lecture 25 Examples
Section 4: Design Thinking and Creativity for Innovation
Lecture 26 Meaning and Importance
Lecture 27 Empathise
Lecture 28 Define the Problem Statement
Lecture 29 Idea generation and Brainstorming
Lecture 30 Prototype and Test
Lecture 31 Case study
Section 5: Business Analysis Techniques
Lecture 32 SWOT Analysis
Lecture 33 PESTLE Analysis
Section 6: Business Acumen
Lecture 34 Meaning and Importance
Lecture 35 Common Terminologies
Lecture 36 Common KPIs
Lecture 37 Business Model Canvas
Lecture 38 Case-study: Business Model Canvas
Section 7: Types of Industries
Lecture 39 Types of Industries
Section 8: Retail Industry
Lecture 40 Meaning
Lecture 41 Story of Retail
Lecture 42 Common formats
Lecture 43 Key Players
Lecture 44 6 Ps of Retail Marketing Mix
Section 9: Pricing
Lecture 45 Pricing Methods
Lecture 46 Price elasticity
Lecture 47 Survey - Willingness to pay
Section 10: Buying and Merchandising
Lecture 48 Principles of Merchandising
Section 11: Supply Chain Management
Lecture 49 Is Supply Chain that simple?
Section 12: Bar Codes
Lecture 50 Meaning
Lecture 51 Common types
Lecture 52 What is GTIN
Lecture 53 How to generate Bar Codes
Section 13: Point of Sale (POS)
Lecture 54 Meaning
Lecture 55 Case study
Section 14: Visual Merchandising
Lecture 56 Meaning and Importance
Lecture 57 Key Elements
Lecture 58 Store Exteriors and Store Interiors
Lecture 59 Store Layouts
Lecture 60 Fixtures
Lecture 61 Product Presentation/Merchandise Arrangement
Lecture 62 Signages
Lecture 63 Planogram
Lecture 64 Popular Tips and Tricks
Lecture 65 Case study
Section 15: Customer Relationship Management (CRM)
Lecture 66 Meaning and Importance
Lecture 67 Demo - 1
Lecture 68 Demo - 2
Section 16: Process Improvement
Lecture 69 Lean vs. Six-Sigma vs. Lean Six-Sigma
Lecture 70 5S methodology
Section 17: Legal
Lecture 71 Common Legal Terminologies which everyone should know
Section 18: Team Management
Lecture 72 What is HRM?
Lecture 73 Evolution
Lecture 74 Functions
Lecture 75 Competency based job analysis
Lecture 76 Assessment Tests
Lecture 77 Common Hiring Biases
Lecture 78 ADDIE Model in Training
Lecture 79 Performance Management Meaning
Lecture 80 What should we assess?
Lecture 81 Key Characteristics
Lecture 82 SMART goal setting
Lecture 83 KRAs and KPIs
Lecture 84 Giving constructive feedbacks
Lecture 85 Maslow's hierarchy of needs
Lecture 86 Belbin Team Roles
Section 19: Luxury Brands
Lecture 87 Tips applied by Luxury Brands
Section 20: Communication and Communication skills
Lecture 88 Communication basics - Elements
Lecture 89 Communication basics - 7 Cs
Section 21: Email Etiquettes
Lecture 90 Meaning and Importance
Lecture 91 Email structure
Lecture 92 How to write emails effectively
Lecture 93 Common phrases
Lecture 94 Common abbreviations
Section 22: Corporate Storytelling
Lecture 95 Storytelling
Lecture 96 Common myths
Lecture 97 Tools
Lecture 98 Types of stories
Lecture 99 Crucial elements
Lecture 100 Chemicals released
Section 23: Leadership Quotient (LQ)
Lecture 101 Self-Assessment and common myths
Lecture 102 Conflict Management
Lecture 103 Self-Assessment - Assertive
Lecture 104 Assertive Communication techniques
Lecture 105 Change Management
Management students,Managers,Business Owners/Entrepreneurs
Homepage

https://www.udemy.com/course/diploma-course-in-sales-and-marketing/

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