What you'll learn
Basics to Excel
Merchandising - Role & Responsibilities
Tools for E-commerce
A-Z of online merchandising
Requirements
Interest in E-commerce Fashion
Curiosity and Passion
Description
For any curious mind out there, this course will take you inside the world of e-commerce merchandising and give you clarity on the role and its futureSo if you're confused about what job to choose, want to get a grip of e-commerce or simply would like to learn, this course is for you!A career in Merchandising can be very dynamic and an internship in the role can open gateways to various other roles such as a Buying, planning or trading functions" Merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customer to make a purchase"This course will cover topics such as basic terms in e-commerce, Merchandising, how to merch products, define your career path and even touch base on basic's in excel and Google analytics two key factors in your success within the function.The future of Merchandising in dynamic and entering this field can open your eyes to all the functions within e-commerce, this role is like a ladder and the more knowledge you gain the more you can grow.. In a few years you could be a top player in the e-commerce, it's here to stay!So let's get started...
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Welcome Message from Instructor
Section 2: Basics to E-commerce + Merchandising
Lecture 3 What is Merchandising
Lecture 4 Key Terms in E-commerce
Lecture 5 Retail Merchandising v/s Online (core similarities Website v/s store)
Lecture 6 How to Merchandise Products
Lecture 7 Importance of Merchandising
Lecture 8 Navigation
Lecture 9 Algorithms and Automation in Merchandising
Lecture 10 Importance of Trend I Advantage over AI
Lecture 11 Useful Softwares used in companies
Lecture 12 Site Journey and Personalization
Lecture 13 Picking the right product for Marketing Based on Region
Lecture 14 Responsibilities of a Merch Intern
Lecture 15 Cross Functional Alignment
Lecture 16 Career Path
Section 3: Basics to Excel
Lecture 17 Sum & Average
Lecture 18 Pivots, Percentage and Conditional Formatting
Lecture 19 Pivot and Conditional Formating - Part 2
Lecture 20 Graphs
Lecture 21 Vlookup
Lecture 22 Google Analytics Key terms
Section 4: Key Terminology
Lecture 23 Add to Cart and Add to Cart %
Lecture 24 Gross, Net Sales
Section 5: Are you inclined to be in Merchandising?
Lecture 25 Mindset
Lecture 26 Personality
Lecture 27 Future of Merchandising
Lecture 28 Thank you Note!
Fashion Students,Fashion students looking for internships,Undergraduates looking for a job in fashion,Changing careers,Students interested in getting a job in Fashion E-commerce,Curiosity about the role of Merchandising and E-commerce

Homepage

https://www.udemy.com/course/basic-to-digital-merchandising/

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