What you'll learn
Positioning and brand messaging essentials
Understanding and applying a brand messaging framework
Creating visual and experiential branding
Maintaining brand messaging continuity (and allowing for adaptation)
Requirements
For any level of entrepreneur, small business owner and B2B marketers who need help creating their brand identity and messaging
Description
About the CourseThis brand identity course shows you, step-by-step, how to lay the foundation for a brand that's cohesive, resonant and enduring, driving action from targets and better business outcomes.Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.Why This CourseThis isn't just another online marketing course, it's guided experiences led by senior-level marketing professionals. You'll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.What's IncludedSix on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:Positioning and brand messaging essentialsUnderstanding and applying a brand messaging framework (three parts)Creating visual and experiential brandingMaintaining brand messaging continuity (and allowing for adaptation)Four comprehensive exercises and templates to support you at every step as you create a branding strategy and actionable plan to begin executing and driving better business outcomesPresented by Christa TuttleFounder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.
Overview
Section 1: Craft Brand Messaging and Positioning for Better Business Outcomes
Lecture 1 Positioning and Brand Messaging Essentials
Lecture 2 Understanding and Applying a Brand Messaging Framework (Part 1)​
Lecture 3 Understanding and Applying a Brand Messaging Framework (Part 2)
Lecture 4 Understanding and Applying a Brand Messaging Framework (Part 3)
Lecture 5 Visual and Experiential Branding
Lecture 6 Maintaining Brand Messaging Continuity (and Allowing for Adaptation)
Entrepreneurs, small business owners/marketers that need help creating their brand identity and messaging

Homepage

https://www.udemy.com/course/create-a-strong-brand-identity-and-messaging/

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