Free Download What you'll learn
Definition of Content Marketing
Difference between Inbound and Outbound Marketing
The benefits of Content Marketing
The content marketing strategy
Requirements
No experience needed. You will learn everything you need to know
Description
Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer actions.Content is the king, as it is the first controller in the success of any marketing process and it is the mirror that reflects the success of any commercial activity. During the content marketing course, we will touch on the intricacies of this science, we will learn about its basic concepts, how to market through it? How do his strategies work, and what are the factors influencing him?The content marketing course answers several questions, the most popular of which are: What are the types of content? How is it prepared for search engines? How to develop a content marketing plan? What are the strategies for writing effective content? And how to measure and develop its performance as well. The course also does not neglect to shed light on the importance of storytelling in the field of content, how you can easily create an influential story, and how to use influencers to your advantage?In This Course we will learn:-Definition of Content Marketing-Difference between Inbound and Outbound Marketing-The benefits of Content Marketing-The content marketing strategy
Overview
Section 1: Content Marketing Strategy
Lecture 1 Overview
Lecture 2 Inbound and Outbound Marketing
Lecture 3 The benefits of Content Marketing
Lecture 4 Content marketing cycle
Lecture 5 Content Formats
Lecture 6 Definition of Objectives
Lecture 7 Define Audience Personality
Lecture 8 Define Brand Personality
Lecture 9 Case study - Nike
Lecture 10 The customer Journey
Section 2: How To Apply Content Marketing
Lecture 11 Types of Content
Lecture 12 How to find the themes
Lecture 13 Case study - Starbucks
Lecture 14 Content Calendar
Lecture 15 Content Recycling
Lecture 16 Distribution Channels
Lecture 17 Analysis and Optimization
Business Owners,Entrepreneurs,Marketers who want to attract lots of potential customers and eventually convert them into actual customers


Homepage

https://www.udemy.com/course/content-marketing-y/

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