What you'll learn
Develop Basic Brand Elements including Audience, Competitive Analysis and Brand Positioning
Understand the Brand Naming Process including Types of Names, the Linguistics of Naming and What Makes a Strong Name
Receive Tips and Tricks from Over a Decade of Experience Naming to Unlock New Possibilities and Spark Creativity
See Examples from Some of the Most Well-Known Brand Names in the World
Learn How to Perform Due Diligence including Domain, Basic Competition for the Name, Trademark and Department Checks
Requirements
No previous experience needed. This simple, yet comprehensive course is designed for anyone from a small business owner to a chief brand officer in a large corporation.
Description
Congratulations on launching your new business, non-profit, product or service!Finding the best name can be a very emotional experience. By following our proven process, you can keep an even keel as you chart the course to finding the best name!In this course you'll learn how to find the best name for your new business, nonprofit, product or service. You'll get important tools for building a new brand name, plus tips and tricks from over a decade helping people find the best names, and guidance on performing due diligence including domain checks and trademark research. This is a simple, yet comprehensive course which is easy to follow and provides in-depth guidance for anyone from a small business to a large enterprise, nonprofit or government agency.This course is taught by Seth D Brown, the creator at Upward Arrow, where we've helped 100's of businesses around the world launch and grow, including finding the best names for new businesses, products, services and nonprofits. Seth is an expert in brand naming and strategy. He holds a degree in Linguistics from the University of Pennsylvania and has been working in branding, marketing and business consulting for over 15 years.Of course, remember to stay positive and keep an open mind throughout the process. We wish you good luck in your journey to find the best name for your new business, non-profit, product or service!
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Branding Basics
Lecture 2 Branding Basics Overview
Lecture 3 Audience Demographics
Lecture 4 Audience Psychographics
Lecture 5 Audience Persona
Lecture 6 Industry and Market Research
Lecture 7 Competitor Analysis
Lecture 8 Positioning for Success
Lecture 9 Focus Words and Wrapping Up Brand Basics
Section 3: The Naming Process
Lecture 10 Introduction to the Naming Process and Different Types of Names
Lecture 11 Meaning and Pronunciation or Sound: The Linguistics of Naming
Lecture 12 What Makes a Strong Name?
Lecture 13 Gathering Your List of Names
Section 4: Tips and Tricks from Over a Decade of Experience
Lecture 14 Introduction and The Free Thesaurus
Lecture 15 Types of Metals
Lecture 16 Colors
Lecture 17 Scientific Terms
Lecture 18 Forces of Nature
Lecture 19 Planets and Space
Lecture 20 Geography and Geographic Features
Lecture 21 Greek and Latin Roots
Lecture 22 Translations from Other Languages
Lecture 23 Slight (Intentional) Misspellings
Lecture 24 Adding Suffixes to Existing Words
Lecture 25 Conjoining Two Words
Lecture 26 Superlatives
Lecture 27 Local, Regional or National Names
Lecture 28 Founders Names
Lecture 29 Well-known Last Names
Section 5: Due Diligence
Lecture 30 Introduction to Due Diligence
Lecture 31 Checking for Available Domains
Lecture 32 Basic Search for Competition for the Name
Lecture 33 Searching for Registered Trademarks
Lecture 34 Trademark Search Tips
Lecture 35 Checking Department of State or Commerce
Lecture 36 Due Diligence Example
Section 6: Conclusion
Lecture 37 Conclusion and Closing Remarks
Business Owners,Product Managers,Founders,Entrepreneurs,Non-profit Directors,Chief Marketing Officers,Chief Brand Officers,Small Businesses,Non-profits,Large Corporations
Homepage

https://www.udemy.com/course/findthebestname/

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