What you'll learn
AI for Content Creation
AI for Branding
AI for Communications
AI for Design
AI for Social Media
AI for Email Marketing
AI for Personalized user experience
AI for Predictive analysis
AI for Voice search optimization
AI for Image recognition
AI for Voice and Video content generation
Create a chatbot
Supervised Learning Models: Classification
Unsupervised Learning: Clustering, performance metrics
AI Applications - NLP, Speech recognition, Predictive analysis, Chatbots, Facial recognition, Expert systems, Gaming, Healthcare, etc
Machine Learning Essentials
Importance of Data and Data Processing
Requirements
No previous knowledge required! Suitable for candidates from any domain.
We recommend you to complete the GATE fundamental Digital Marketing course at first before starting this course. This course is focused on advanced AI concepts and Product Management. The foundation course focuses on all aspects of Product management which will be helpful to understand the advanced course. Nevertheless, you can also do this course if you are interested in learning more about AI concepts and models.
Description
Welcome to 'AI for Marketing - Job-based training 2024', a first-of-its kind short program designed for marketers, jobseekers and career change aspirants who would like to specialize on AI or work as a Digital Marketing Manager equipped with AI skills.This course is specifically created as a JOB-BASED TRAINING program thereby teaching concepts hands-on and relevant to real-work environment. If you are looking for a job in Marketing or if you are a student who would like to get first experience in AI, this course is also for you. Tools you will learn: 1. Machine Learning fundamentals2. Supervised learning3. Unsupervised learning4. AI applications in Marketing: ChatGPT, Tidio Chatbots, Google Analytics and many moreExtra Module and Benefits:1. AI Fundamentals and Applications: Unlock exclusive access to one of our AI modules Learn from our experts leveraging AI to enhance your productivity and understand the wide variety of applications of AI across industries2. Career GuidanceUnderstand how to effectively search for a job, find startups, craft a compelling CV and Cover Letter, types of job platforms and many more!Trainers:Dr. Chetana Didigu - GermanyExperienced Data Scientist, Product Owner, and PhD graduate from IIM Ahmedabad and has worked 10+ years in various top companies in the world like Amazon, FLIX, Zalando, HCL.Aravinth Palaniswamy - GermanyFounder of 2 startups in Germany and India, Technology Consultant, and Chief Product & Growth Officer of Moyyn, and has 10+ years of experience in Venture Building, Product and Marketing. Arvi is one of the co-founders of AI based Recruitment Automation Platform - Moyyn.
Overview
Section 1: Introduction to AI
Lecture 1 AI Fundamentals
Lecture 2 AI Applications - Generic
Section 2: AI in Marketing
Lecture 3 AI for Personalized user experience
Lecture 4 AI for voice search
Lecture 5 AI for social media targeting
Lecture 6 AI for email marketing automation
Lecture 7 Chatbots
Lecture 8 AI for SEO
Lecture 9 AI for predictive analytics
Lecture 10 AI for content creation
Lecture 11 AI tools
Section 3: Deep dive into AI models
Lecture 12 Supervised and Unsupervised learning
Lecture 13 Natural Language Processing
Section 4: Career Guidance
Lecture 14 How to find companies effectively?
Lecture 15 How to write a compelling CV and Cover Letter?
Aspiring Marketers,Jobseekers,Career change aspirants,Students from any domain,Entrepreneurs,Non tech candidates,Marketing Managers who would like to upskill and get AI knowledge


Homepage

https://www.udemy.com/course/ai-in-digital-marketing-job-training-and-masterclass-gate-moyyn/

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