What you'll learn
Understanding of ATL, BTL
Develop and execute ATL & BTL
ATL Integration : Develop a cross-channel approach that leverages the strengths of both ATL and BTL strategies.
Marketing landscape & knowing the overview
Requirements
Beginner Friendly and for everyone who wants to build and develop their brand
Literally No one, Marketing 101
You.
Description
Our course provides a strong foundation in marketing, perfect for those starting a career or wanting to grow their business. You'll learn about customer needs, market research, audience segmentation, and crafting compelling marketing messages and products. Plus, we'll delve into pricing, choosing the right channels, and measuring campaign success.We cover traditional and the latest digital marketing strategies, including social media and email marketing, and you'll learn how to leverage these tools to reach a wider audience and increase your return on investment.Expect practical exercises, real-world examples, and a community of like-minded learners for discussion and feedback. By the end, you'll have a solid understanding of marketing fundamentals and the skills to apply them to your own business or career. Whether you're new to marketing or want to enhance your knowledge, this course is the perfect way to get started. Enroll now to gain the knowledge and skills you need to succeed in marketing.Unlock a world of marketing expertise and join us on a journey toward mastering the art of marketing. By the end of the course, you'll be equipped with the essential knowledge and skills to confidently navigate the marketing landscape and drive success. Don't miss out on this opportunity to invest in your future. Enroll today!
Overview
Section 1: Introduction
Lecture 1 Handy
Lecture 2 Introduction to Marketing
Lecture 3 Essential
Section 2: Overview of marketing
Lecture 4 Understanding Consumer Behaviour
Lecture 5 Types of marketing based on target audiences and the nature of the business
Section 3: 4P of Marketing Mix
Lecture 6 Overview
Lecture 7 Product
Lecture 8 Price
Lecture 9 Place
Lecture 10 Promotion
Lecture 11 Real Case of 4P Marketing
Section 4: ATL (Above the line Marketing)
Lecture 12 ATL overview
Lecture 13 Cinema & Broadcasting Advertising
Lecture 14 Print Media advertising
Lecture 15 Outdoor Advertising (Out of Home)
Lecture 16 SponsorShip advertising
Section 5: BTL (Below the Line)
Lecture 17 Overview of common BTL marketing channels
Lecture 18 Event Marketing
Lecture 19 Direct Mail Marketing
Lecture 20 Customer Relationship Management
Lecture 21 GWP & Giveaway Marketing
Lecture 22 Product Sampling/ Touch & Try
Lecture 23 Incentives Program
Section 6: Influencer Marketing
Lecture 24 Definitions & Key Takeaways
Lecture 25 In general
Lecture 26 Platform & Size
Lecture 27 ATL vs BTL
Lecture 28 How to Utilize influencer marketing
Section 7: Digital Marketing
Lecture 29 How it differs from traditional marketing
Lecture 30 Email Marketing
Lecture 31 Search Engine Optimization (SEO)
Lecture 32 Search Engine Marketing (SEM)
Lecture 33 Social Media Marketing
Lecture 34 Content Marketing
Lecture 35 Study Case For Digital marketing
Section 8: Marketing Plan
Lecture 36 Importance
Lecture 37 Preparation Phase
Lecture 38 KPI
Lecture 39 Summary & Key takeaways
Section 9: Marketing 101 Overview
Lecture 40 Course Keytakeways
Zero Experience about marketing strategy and wants to know more,Craving to learn something new in a dynamic marketing world,You.
Homepage

https://www.udemy.com/course/marketing-mastery-101-0-to-hero/

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