What you'll learn
By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.
You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.
Students will be able to driving results and maximizing return on investment.
You will be able to do effective keyword research strategies for optimal results.
You will be able to create compelling ad copy that converts.
You will be able to analyze and optimize campaigns for maximum ROI.
Use Custom Audiences and Lookalike Audiences for precision targeting.
Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.
Leverage LinkedIn Ads for B2B marketing success.
Measure campaign performance and adjust strategies.
Requirements
No Prior Experience Needed!
Description
Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.In today's competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.Move on to Facebook Advertising, where you'll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn's unique targeting options, such as job title, company size, and industry, to connect with the right audience.Through practical insights, hands-on exercises, and real-world examples, you'll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you're a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!
Overview
Section 1: Google Ads
Lecture 1 Introduction to Google Ads
Lecture 2 Introduction to Google Ads and Its Features
Lecture 3 Create a Google Ads Account 2024
Lecture 4 Navigating the Google Ads Interface (Billing) 2024
Lecture 5 Navigating the Google Ads Interface (Campaign section) 2024
Lecture 6 Navigating the Google Ads Interface (admin settings and access levels) 2024
Lecture 7 Google Ads account Structure
Lecture 8 Campaign Creation (Campaign Settings)
Lecture 9 Campaign Goals Overview
Lecture 10 Understanding Goals through Marketing Funnel
Lecture 11 Understanding Google Ads Campaign Types and Ad Formats
Lecture 12 Bidding Strategies
Lecture 13 Maximize Conversions Bidding Strategy
Lecture 14 Target CPA Bidding Strategy
Lecture 15 Maximize Conversion Value Bidding Strategy
Lecture 16 Target ROAS Bidding Strategy
Lecture 17 Target Impression Share Bidding Strategy
Lecture 18 Maximize Clicks Bidding Strategy
Lecture 19 Manual CPC Bidding Strategy (Enhanced CPC)
Lecture 20 Location Targeting
Lecture 21 Search & Display Partners
Lecture 22 Language & Audience settings
Lecture 23 Ad Rotation
Lecture 24 Ad Schedule / Start Date & End Date
Lecture 25 Brand Restrictions
Lecture 26 Ad Group Level Settings (Keywords)
Lecture 27 Ad Group Level Settings (Ad Creatives & Ad Strenght)
Lecture 28 Campaign Budget
Lecture 29 Review and Publish Campaign
Lecture 30 The Art of Keyword Research (Keywords & Search Terms)
Lecture 31 Keyword Match Types
Lecture 32 Negative Keywords
Lecture 33 Search Term Report
Lecture 34 Keyword Planner
Lecture 35 Tips for Keyword Research
Lecture 36 Basic Metrics to Monitor
Lecture 37 Ad Position & Ad Rank
Lecture 38 Quality Score and Actual CPC
Lecture 39 Impression Share
Lecture 40 Types of Assets
Lecture 41 Lead Form & Promotion Assets
Lecture 42 Types of Conversion Trackers
Lecture 43 Website Conversion Tracking
Lecture 44 Call Conversion Tracker
Lecture 45 App Conversion Tracker
Lecture 46 Import Conversion Tracker
Lecture 47 Attribution Model
Lecture 48 Dynamic Search Campaigns / Ad Groups
Lecture 49 Call Campaign Creation
Lecture 50 Display Campaign Creation
Lecture 51 Video Campaign Creation
Lecture 52 App Campaign Creation
Lecture 53 Smart Campaign Creation
Lecture 54 Shopping Campaign Creation
Lecture 55 Local ads & Performance Max Campaign Creation
Lecture 56 Demand Gen Campaign
Lecture 57 Hotel Ads
Lecture 58 Performance Planner Definition & Eligibility
Lecture 59 Create & Measure Performance
Lecture 60 Remarketing and Audience Targeting
Lecture 61 Types of Policies and Giudelines
Lecture 62 Prohibited Content (Ad Policies & Guidelines)
Lecture 63 Prohibited Practices
Lecture 64 Restricted content & Features
Lecture 65 Editorial & Technical (Conclusion)
Section 2: Meta Ads
Lecture 66 Meta ads Course Introduction!
Lecture 67 Facebook Pages, Groups & Profile Facebook Pages, Groups & Profile
Lecture 68 Facebook Ad Manager Account vs Business Manager Account
Lecture 69 Payment Settings & Payment Methods in Meta (Facebook) Ads
Lecture 70 Campaign Objectives
Lecture 71 Account Structure
Lecture 72 Special Ads Category
Lecture 73 Ad Set Name and Conversion Location
Lecture 74 Budget and Facebook Ad Schedule
Lecture 75 Audience Targeting Age, Gender and Location
Lecture 76 Detailed targeting and Narrow Audience
Lecture 77 Placements and their importance
Lecture 78 Brand Safety Controls
Lecture 79 Different Types of Ads and Ad Formats
Lecture 80 Creative Hub in Facebook Ads
Lecture 81 Key Elements
Lecture 82 Destination Ads
Lecture 83 Tips and Tricks That you can use
Lecture 84 Spy On Your Competitors
Lecture 85 Facebook Pixel (Datasets)
Lecture 86 Facebook Pixel (Datasets)(Manual)
Lecture 87 Facebook Pixel (Datasets)(Using Google Tag Manager)
Lecture 88 Facebook Pixel (Datasets)(Using Plug in)
Lecture 89 Event Specific Pixel (Datasets)
Lecture 90 Facebook Pixel (Datasets)(Using Partners)
Lecture 91 Offline Event Tracking
Lecture 92 Custom Audience Based on Video Views
Lecture 93 Custom Audience Based on Instagram Profile
Lecture 94 Custom Audience Based on Lead Forms
Lecture 95 Custom Audience Based on Event Forms
Lecture 96 Custom Audience Based on Facebook Page
Lecture 97 Custom Audience Based on Customer List
Lecture 98 What is Lookalike Audience on Facebook Ads?
Lecture 99 Audience Overlap
Lecture 100 Facebook Catalogue Ads (Manually)
Lecture 101 Facebook Catalogue Ads (with csv)
Lecture 102 Facebook Catalogue Ads (from website)
Lecture 103 Catalogue for Travel Businesses
Lecture 104 Catalogue for Local Businesses
Lecture 105 Automobile & Media Business Catalogue
Lecture 106 Facebook Catalogue for Real Estate Business
Lecture 107 How to use a Catalogue in Facebook Ads (Collection Ads)
Lecture 108 Facebook CBO & How it works
Lecture 109 Using CBO with Ads Bidding Strategies
Section 3: LinkedIn Ads
Lecture 110 Introduction To LinkedIn Ads
Lecture 111 What are LinkedIn Ads?
Lecture 112 Guide to LinkedIn Ad Formats
Lecture 113 LinkedIn Ads Account Creation & Overview
Lecture 114 How to create a LinkedIn Company Page?
Lecture 115 What are Campaign Groups?
Lecture 116 Campaign Objective (Brand Awareness)
Lecture 117 Campaign Objective (Website Traffic/Visits)
Lecture 118 Campaign Objective (Engagement)
Lecture 119 Video Views & Messaging
Lecture 120 Insight Tag & Conversion Tracking
Lecture 121 Leads & Website Conversions
Lecture 122 Job Applicants (Campaign Objective)
Lecture 123 Audience Targeting
Lecture 124 Competitor Analysis
Lecture 125 Creating Lead Gen Forms
Lecture 126 Creating a Lead Gen Campaign
Lecture 127 Connect Hubspot to LinkedIn Ads (How to see and import leads)
Lecture 128 Tips For Lead Gen Campaigns
Lecture 129 Video View Campaign
Lecture 130 Conversation Ads
Lecture 131 Messages Ads
Lecture 132 Dynamic Ads
Lecture 133 Text Ads
Lecture 134 Event Ads
Lecture 135 Remarketing Audience on the Basis of Event Engagers
Lecture 136 Brand Safety Controls - Block/Allow List
Lecture 137 Brand Lift Testing
Lecture 138 Why Are LinkedIn Ads So Expensive?
Lecture 139 How To Create Website Based Remarketing Audience?
Those looking to expand their skills in paid advertising across major platforms.,Professionals aiming to achieve better results for their clients or businesses.,Professionals responsible for overseeing marketing strategies and campaigns.,Managers looking to gain insights into effective paid advertising techniques for their teams.,Individuals seeking to increase brand visibility and drive targeted traffic to their websites.,Entrepreneurs who want to understand and manage their own paid advertising campaigns.,Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.,Those aiming to enhance their digital marketing skill set with practical, hands-on experience.
Homepage

https://www.udemy.com/course/mastering-paid-ads-google-ads-facebook-ads-linkedin-ads/

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