The market planning guide: creating a plan to successfully market your business, product, or service By David H. Bangs
2002 | 257 Pages | ISBN: 0793159717 | PDF | 2 MB
Get hands-on proven marketing basics with this ''bible'' of business marketing. Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services. Here’s everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business-from sole proprietors to Fortune 500 corporations. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results. From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and: • Generates solutions to customer-retention issues using Web tools. • Delivers a simple process for creating and supporting sales forecasts. • Identifies differences in marketing for smaller ventures versus larger companies. • Enhances growth opportunities using the Internet for information sharing and troubleshooting. This is the most comprehensive, yet easy-to-use marketing planning tool available. Bangs outlines what’s at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop.

The decans of Albumasar: The images of stars rising with the 36 facies by Abu Ma'shar al-Balkh
English | ISBN: 1724772007 | 64 pages | EPUB | 2018 | 3.73 Mb
This is a book about fixed stars and how a few pages from an astrological book deeply influenced Western history. This book, the Great Introduction, written by Abu Ma'shar al-Balkhi (known as Albumasar) influenced art, history, religion. The history of this book and how some images from an Hellenistic author travelled from Greece to India and Iran and then came back to Europe is the history of astrology.

Bob Katz, "The Whistleblower: Rooting for the Ref in the High-Stakes World of College Basketball"
English | 2020 | ISBN: 0826361986 | 240 pages | EPUB | 3.06 MB
During a season on the road with college basketball referees, Bob Katz watched the games they officiated, listened in on their candid conversations in locker rooms and hotel lobbies, and explored the intense challenges they regularly confront. Alone among thousands in the stadium and millions watching at home, the ref does not care who wins or loses. His only goal is fairness and neutrality. His passion to ensure the playing field stays level is shaped by character, training, and a rare-and rarely appreciated-kind of honor. In this vivid portrait of one consummate professional at the top of his game, Katz pulls off an unbelievable feat in The Whistleblower-readers actually come to root for the ref.

The Weapon of Organization: Mario Tronti's Political Revolution in Marxism by Mario Tronti, edited and translated by Andrew Anastasi
English | September 15, 2020 | ISBN: 1942173229 | EPUB | 240 pages | 1.2 MB
Mario Tronti was the principal theorist of the radical political movement of the 1960s known in Italy as operaismo and in the Anglophone world as Italian workerism, a current which went on to inform the development of autonomist Marxism. His "Copernican revolution"-the proposal that working class struggles against exploitation propel capitalist development, which can only be understood as a reaction that seeks to harness this antagonism-has inspired dissident leftists around the world.

The Tools of Philosophy by Bill Tomlinson
English | ISBN: 1608627438 | 342 pages | EPUB | 2018 | 2.16 Mb
In any discipline, you can't find truth without understanding its tools. Philosophy is no different, yet many non-philosophers try to do philosophy without that understanding, or even knowing that there are philosophical tools.

The Taliban Reader: War, Islam and Politics in their Own Words edited by Felix Kuehn, Alex Strick van Linschoten
English | July 1, 2018 | ISBN: 0190908742 | EPUB | 320 pages | 1 MB
Who are the Taliban? Are they a militant movement? Are they religious scholars? The fact that these and other questions are still raised with frequency is testimony to the way the movement has been studied, often at arm's length and with scant use of primary sources.

The Sociology of Health Promotion: Critical Analyses of Consumption, Lifestyle and Risk By Robin Bunton, Roger Burrows, Sarah Nettleton
1995 | 262 Pages | ISBN: 0415116473 | PDF | 3 MB
Promotion of health has become a central feature of health policy at local, national and international levels, forming part of global health initiatives such as those endorsed by the World Health Organisation. The issues examined in The Sociology of Health Promotion include sociology of risk, the body, consumption, processes of surveillance and normalisation and considerations relating to race and gender in the implementation of health programmes. It will be invaluable reading for students, health promoters, public health doctors and academics.

The Self-Care Cookbook: A Holistic Approach to Cooking, Eating, and Living Well by Frank Ardito
English | November 24th, 2020 | ISBN: 1572842296 | 288 pages | True EPUB | 86.30 MB
"A gem! In an insightful and meaningful way, Dr. Ardito perfectly combines cooking healthy, easy-to-prepare recipes with eating and wellness. Love it!" -Dr. Kim Rostello, exercise physiologist, Chicago Blackhawks

The Right War?: The Conservative Debate on Iraq By Gary Rosen
2005 | 266 Pages | ISBN: 0521673186 | PDF | 2 MB
To declare oneself a conservative in American foreign policy is to enter immediately into a fractious, long-standing debate. Should America retreat from the world, deal with the world as it is, or try to transform it in its own image? Which school of thought - traditionalist, realist, or neoconservative - is truest to the country's ideals and interests? With the dramatic shift in American foreign policy since 9/11, these differences have been brought into stark relief, especially by the Bush administration's decision to go to war in Iraq. This book brings together the most articulate and influential voices in the debate among conservatives over the tactics and strategy of America's engagement in Iraq. Its contribution run the gamut from protests to second thoughts to full-throated endorsements, and represent a vivid sampling of the ideological currents likely to influence the Bush administration in its ongoing efforts in Iraq and the wider Middle East.

The Playboy Interview: Sports Gods
English | December 15, 2009 | ISBN: 9781941288030 | EPUB | 314 pages | 1.7 MB
Game on. The greatest athletes to ever play their respective sports are revealed in probing, wide-ranging and provocative interviews that first appeared in Playboy magazine.