Michael David Myers, "Qualitative Research in Business and Management"
English | ISBN: 0857029746 | 2013 | 296 pages | PDF | 3 MB
Electronic Inspection Copy available for instructors here
An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.
Key features include:
Case studies, exercises, further reading and examples from first-tier journals
An enhanced Companion Website including journal articles and weblinks
Chapters on writing up research and how to get your research published.
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